User description is the most important part of a candidate’s LinkedIn profile, according to an independent study.
The results of the study were based on the responses of 100 HR Heads in leading companies across the UK and discovered that the element of a person’s LinkedIn profile that was found to be most beneficial was description.
In addition, the report revealed that endorsements for skills and expertise followed, which in turn are more important than recommendations.
Furthermore, despite being considered a significant factor by LinkedIn users, the number of connections on a profile were valued low, at a score of just 3.5 out of 10.
Groups joined by the user are also ranked highly, above the user’s photograph, however the things the users say as a group member aren’t seen as important.
“So before contributing to groups, executives, who are likely to apply for roles, should first ensure their LinkedIn description is up to date and truly reflects the experience and skills they have.”
The research suggests that while having a LinkedIn presence is continually valuable; 38% of recruiters will review the LinkedIn profiles of senior candidates, the findings flag up some compelling sector variations.
